The FX-format Nikon D850 garners another top recognition with the “Readers Award” and “Editors Award” from the annual Camera GP

Singapore – The Nikon D850 DSLR camera adds more awards to its honour-roll with the Camera GP (Grand Prix) 2018 “Readers Award” and “Editors Award”, as announced by Nikon Singapore Pte. Ltd. today.

The D850 was the winner of the “Readers Award”, with the recipient of the awards being selected by the general users through online voting from March 23 to April 12, 2018. In addition, the D850 was selected by the Camera Journal Press Club (CJPC/Japan) members as a winner of the “Editors Award”; an award evaluated based on popularity, topicality and innovation from all cameras and imaging devices, with the exception of those chosen as Camera and Lens of the Year.

The D850 has won numerous imaging and design-related wards across the globe since its release in September 2017. Among them are the Best DSLR Professional award at TIPA World Awards 2018, and an iF Product Design Award 2018.

The Camera GP award focus primarily on cameras and lenses, and are sponsored by the Camera Journal Press Club (CJPC/Japan), which was established in September 1963, and is comprised of editors from 10 print and online camera and photography magazines (as of April 2018). Recipients of the Camera GP 2018 awards were selected from products that were released between April 1, 2017, and March 31, 2018.

D850 Primary Features

•    Equipped with backside-illumination Nikon FX-format CMOS sensor, delivering superb 45-megapixel images at ISO 64-25600 (expandable to ISO 32-102400 equivalent)
•    High-speed continuous shooting at approximately 7 fps¹ (the rate increases to approximately 9 fps^1,2 when the MB-D18 Multi-Power Battery Pack is used)
•    Silent photography eliminates the sound of shutter release and mechanical vibrations with capture of 45-MP images
•    Supports recording of full-frame, FX-based movie format 4K UHD (3840×2160) movies
•    Interval-timer shooting supports the creation of 8K time-lapse videos<sup>3

1</sup> With continuous-servo AF autofocus mode, manual or shutter-priority auto exposure, a shutter speed of 1/250 s or faster, and other settings at default values.

² When an EN-EL18b/EN-EL 18a Rechargeable Li-ion Battery (available separately) is used. Optional BL-5 Battery Chamber Cover is required for use of the EN-EL18b/EN-EL 18a.

³ Requires third-party software for creation.

Reasons for the D850’s selection (Comments from the Committee)

The D850 is an almost perfect digital SLR camera that utilizes an optical viewfinder. Equipped with a quick-return mirror, it is an outstanding camera that will leave its mark on history. Despite its incredibly high pixel count of 45.7megapixels, it supports top level high-speed and high-sensitivity performance. In addition to fast and accurate focusing achieved with the same AF system built into the flagship model, the camera is capable of high-speed continuous shooting at approximately 7 fps with the body alone, and up to approximately 9 fps when the MB-D18 Multi-Power Battery Pack is used with an EN-EL18b or EN-EL18a Rechargeable Li-ion Battery. It offers superior image quality from low to high sensitivities, and its auto white balance is very accurate. The D850 is outstanding not just in one aspect – it offers excellent all-round balance and demonstrates high versatility for all types of photography, including press, sports, portraits, railway, and landscapes. Another attractive feature is the smooth and intuitive operational feel enabled by its fine craftsmanship. The D850's functions and flexibility as an SLR have been polished to maximise the advantages of this type of camera. With the D850, Nikon has created the SLR of photo enthusiasts’ dreams.

About Nikon

Nikon. At the Heart of the Image. Nikon is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognised for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Singapore Pte Ltd distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system in over 50 countries. For more information, visit http://nikon-asia.com. Connect with Nikon and other photographers on Facebook at www.facebook.com/NikonAsia and on Instagram at www.instagram.com/NikonAsia.